Meet our new limited collection.

AVAILABLE NOW

Eat with the rich. Play with the broke. Coastline Connoisseurs.

Introducing Broke Buoy, where our beachwear is so hot, it'll make the sand wish it could wear sunscreen! We're the go-to brand for those who like their hats like they like their summer flings: bold, colorful, and guaranteed to turn heads faster than a lifeguard blowing a whistle. So whether you're catching waves or just catching rays, do it in style with Broke Buoy.


Our community strives to be as carefree as your spending habits after a few too many cocktails! We're the brand for those who'd rather invest in a round of shots than a savings account, because life's too short for financial security when there are beach bars to conquer and beach parties to crash. Hats for any occasion just like your last-minute vacation plans and impromptu beach bonfires. So grab a drink, lose the budget, and dive into the Broke Buoy lifestyle – because with only (52) weekends a year why waste a single one worrying about expenses instead of making memories.

Don’t blend in.